Insurance activity, strategy and results in Ecuador

Abstract

The insurance activity in Ecuador has changed considerably since its inception, the present paper aims to track the results achieved by companies focused on general insurance and determine if these respond to a strategy. Official data of the Superintendency of Banks of 27 insurance companies are analyzed. Five major actors were identified that capture over 50% of the market, however not all the big ones achieve the best results. Smaller actors give clear signs of having passed from theory to practice as far as strategy is concerned.

URL: http://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/626