No. 38 (2023): Boletín de Coyuntura

View No. 38 (2023): Boletín de Coyuntura

Boletín de Coyuntura

Number 38

July - September 2023

e-ISSN 2600-5727

p-ISSN 2528-7931

URL: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/issue/view/218

DOI: https://doi.org/10.31243/bcoyu.38.2023

Published: 2023-09-29

Full Issue

Boletín de Coyuntura 38 (PDF) (Spanish)

Review articles

Digital marketing strategies adapted to small and medium-sized companies in Latin America

María Castro Rivera, Milena Carpio Vega (Autor)

07-17

Scientific research articles

Responsible behavior of the 100 companies with highest income in Ecuador

Andrés Aguilar Viteri, Fernanda Martínez Ñacato (Autor)

18-28
Balanced scorecard as a management tool in management decisions for company Abestro S.A.

Yoselin Loor Zambrano, Benigno Alcívar Martínez, Johana Márquez Bravo (Autor)

39-53

Reflection articles

The addition of value in rural products through intangible values

Raymundo Vásquez Luis, Jaime Marcial Ramírez, Salvador Montesinos González (Autor)

29-38