Supply and demand of Tourism guides in Zone 3 - Ecuador

Abstract

Tourist guides establish the first link with the tourist. The quality of the service determines the image of the destination and the degree of satisfaction of the visitor. The need arises for competent professionals with extensive up-to-date knowledge. The objective of this document is to analyze the offer - demand perspective of the tourist guides of zone three of Ecuador, formed by the provinces of Chimborazo, Cotopaxi, Pastaza and Tungurahua. The methodology included field research, a structured questionnaire; applied to guides and representatives of tour operators in the context. The results indicate that tour guides must have specific training.

URL: http://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/668