Packaging variables that affect childhood obesity in Cuenca Ecuador

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Published: Sep 30, 2018
Keywords:
Packaging, marketing, strategies, labels

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Marco Ríos Ponce
University of Azuay - Ecuador
Francisco Álvarez Valencia
University of Azuay - Ecuador
Camila Guillen Trujillo
University of Azuay - Ecuador
Denisse Heimbach Torres
University of Azuay - Ecuador

Abstract

The objective of this study was to obtain information on how packaging influences the different socio-demographic and socio-economic segments in the nutritional field, due to the distortion of information in the packaging of the products affecting the feeding of children between 5-11 years of age, which cause eating disorders such as overweight and obesity. An exploratory-descriptive correlational research of qualitative and quantitative type was developed, using different instruments for data collection. Among the most relevant results we can consider that within the packaging the use of different ranges of striking colors and the presentations of the products together with the purchase of licenses for the use of popular characters are the main influencers in the purchasing process.


DOI: https://doi.org/10.31164/bcoyu.18.2018.670


URL: http://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/670

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How to Cite
Ríos Ponce, M., Álvarez Valencia, F., Guillen Trujillo, C., & Heimbach Torres, D. (2018). Packaging variables that affect childhood obesity in Cuenca Ecuador. Bolentín De Coyuntura, (18), 4–7. Retrieved from https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/670
Issue
No. 18 (2018): Boletín de Coyuntura
Section
Scientific research articles
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

The publications of the Boletín de Coyuntura are licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0). The Universidad Técnica de Ambato retains the copyright of the published works, and favors and allows the reuse of these, as long as: the authorship and original source of publication is cited, and they are not used for commercial or onerous purposes. The intellectual property of the published articles belongs to the authors.

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