Beef consumption of the families of Ambato
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Abstract
The purpose of this paper is to establish the meat consumption profile of Ambato’s families. By using a questionnaire, 403 people from urban and rural zones have been surveyed. The investigation describes beef purchases preferences considering 3.4 people per family, beef consumption per family is on average of 7 pounds with a frequency of 8 times a month and the spending is around 44,62 USD. With regard to packaging, people prefer vacuum packaging, which are found commonly at markets and supermarkets. This information contributes to commercial planning as well as to public politics design concerning health and merchandizing.
DOI: https://doi.org/10.31164/bcoyu.11.2016.617
URL: http://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/617
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References
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