Analysis of the fans of professional football teams in the central area of Ecuador

Abstract

The sports clubs in central Ecuador are five: Macará, University Technician and Mushuc Runa in the city of Ambato, Olmedo in the city of Riobamba and the Technical University of Cotopaxi in the city of Latacunga. From the study realized that these sports companies have the support of their fans. Regardless of the results, the fans back to the team of their heart, hence the importance of doing an investigative study that allows to know the concerns and requirements of the fans in order to design and implement business strategies to satisfy the fans.

URL: http://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/625