Analysis of the digital business trend in the planning zone 8 of Ecuador

Abstract

By 2030 the United Nations Educational, Scientific and Cultural Organization (UNESCO) proposes to promote developmentoriented policies that support entrepreneurship, creativity and innovation activities, in this sense the present research was carried out “Analysis of the trend of digital business (e-business) in the planning zone 8 of Ecuador”. The type of research was bibliographic, documentary, descriptive, qualitative, and quantitative approach, the methods used were statistical, and analytical-synthetic. Among the most important results of the research, it is evident that the city of Guayaquil is leading digital businesses and internet sales, while in Samborondón digital platforms have been developed while Durán is also slowly venturing into this new business model. It is important to specify that the study area has a greater number of inhabitants and therefore taxpayers for the Internal Revenue Service nationwide. The products that offer the most are various services, clothing, telecommunications equipment, cosmetics, household items, among others. While it is concluded that digital strengthening in smaller cities would be important because only the largest cities such as Guayaquil and Quito are currently leading this market.

URL: https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/1017