Packaging variables that affect childhood obesity in Cuenca Ecuador

Abstract

The objective of this study was to obtain information on how packaging influences the different socio-demographic and socio-economic segments in the nutritional field, due to the distortion of information in the packaging of the products affecting the feeding of children between 5-11 years of age, which cause eating disorders such as overweight and obesity. An exploratory-descriptive correlational research of qualitative and quantitative type was developed, using different instruments for data collection. Among the most relevant results we can consider that within the packaging the use of different ranges of striking colors and the presentations of the products together with the purchase of licenses for the use of popular characters are the main influencers in the purchasing process.

URL: http://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/670