DIGITAL MARKETING: A MEANS OF DIGITIZING SMES IN ECUADOR IN TIMES OF PANDEMIC Manuscrito recibido: 23/12/2020 Aceptado: 17/05/2021

Abstract

The COVID-19 pandemic has forged a significant impact and promoted a global socio-economic destabilization in the lives of citizens, not only in the health sector, but in all aspects of the economy, therefore the study and contribution to Ecuadorian SMEs those that contribute approximately 25% of GDP and 70% of employability of the EAP is substantial. Digital Marketing have molded an essential tool for many companies in this category to solve during the restrictive period. Worldwide, the use of technological sources is growing every day, so much so that in 2019 with a world population of 7,400 million people there are a total of 7,700 million subscriptions in telephone companies, much larger than the number of inhabitants Therefore, companies have a historic opportunity to explore digital markets in order to safeguard their economic, operational and financial administration during and after the crisis generated by the economic stoppage.