Beef consumption of the families of Ambato

Main Article Content

Juan Pablo Martínez
Lilián Morales
https://orcid.org/0000-0001-7026-4544

Abstract

The purpose of this paper is to establish the meat consumption profile of Ambato’s families. By using a questionnaire, 403 people from urban and rural zones have been surveyed. The investigation describes beef purchases preferences considering 3.4 people per family, beef consumption per family is on average of 7 pounds with a frequency of 8 times a month and the spending is around 44,62 USD. With regard to packaging, people prefer vacuum packaging, which are found commonly at markets and supermarkets. This information contributes to commercial planning as well as to public politics design concerning health and merchandizing.


DOI: https://doi.org/10.31164/bcoyu.11.2016.617


URL: http://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/617

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How to Cite
Martínez, J. P., & Morales, L. (2016). Beef consumption of the families of Ambato. Bolentín De Coyuntura, (11), 4–6. Retrieved from https://revistas.uta.edu.ec/erevista/index.php/bcoyu/article/view/617
Section
Scientific research articles

References

Instituto Nacional de Estadísticas y Censos. (2016). Promedio de Personas por Hogar, según Cantón. Recuperado de: http://www.inec.gob.ec/tabulados_CPV/28_Promedio%20de%20Personas%20por%20HoHog.xls

Instituto Nacional de Estadísticas y Censos. (2013). INEC presenta sus proyecciones poblacionales cantonales. Recuperado de: www.ecuadorencifras.gob.ec/inec-presenta-sus-proyecciones-poblaciones-cantonales/

Ministerio de Agricultura, Ganadería, Acuacultura y Pesca MAGAP (2015, diciembre). Boletín Agrícola Integral Zona 3. [En línea] Recuperado de: http://sinagap.agricultura.gob.ec/zonal-integral-zona3/boletin-2015.

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