Expectations towards alcohol in young university students and communicational proposals.

Abstract

Introduction: Examining the consumption of alcohol in a university society makes it possible to intervene rigorously in those failures and to know the factors that can promote or discourage such use in the students. Young people are characterized by being through a physical-psychological evolutionary stage of great interest, and in turn, immersed in a changing sociocultural environment as it is the passage from secondary to university, overcome the age of majority and a lifestyle open to New experiences such as alcohol consumption can be.

Objective: To analyze the alcoholic intake in young students (18 to 25 years).

Material and methods: A qualitative investigation was carried out, a questionnaire was applied to 213 students from the Technical University of Ambato, Tungurahua Province, in the center of the Ecuadorian Highlands, to evaluate the aspects related tothe alcoholic intake.

Results: The results show the importance of the peer group and the perception of control in alcohol consumers, as well as expectations related to pleasure, sexual stimulation or social facilitation.

Conclusion: It is important to develop communicational proposals to solve the problems related to alcohol intake to improve the health of the population.